Experiment 01 explores a single question:

“What must I refuse to measure in order for truth to remain intact?”

What this experiment refuses to measure

This experiment does not measure:

• conversion, completion, or success
• clicks, scroll depth, or time spent
• identity, sessions, or returning visitors
• optimization, comparison, or improvement
• speed, efficiency, or responsiveness
• compliance with intended paths
• emotional states, sentiment, or affect

No data is collected to persuade, predict, rank, or retain.

Nothing here adapts to you. Nothing here remembers you.